What is business continuity and why is it critical to operations?

Business continuity planning is defined as: a management process that identifies potential impacts that threaten a company; provides a framework for building resilience; and develops the capability for an effective response to safeguard the interests of the stakeholders, reputation, brand and value-creating activities.

Business continuity is critical to organizational stability! By identifying the most critical aspects of business operations and stabilizing the veins in which they exist, business continuity planning will enable critical internal operations to weather any storm.